PO Box 3799
Wilmington, DE 19807
DATE: November 14, 2017
FOR IMMEDIATE RELEASE
CONTACT: Rob Crews
PREMIER RESTAURANT GROUP ACQUIRES
CHEEBURGER CHEERBURGER CONCEPT
Premier Restaurant Group (“PRG”), is pleased to announce that it has acquired Cheeburger Cheeburger (“Cheeburger”) franchisor and brand. Cheeburger is the original “Better Burger” brand. It currently has over 30 units open and in the pipeline. Cheeburger is the second brand in the PRG portfolio, joining the Forever Yogurt brand with 28 units in its system and a 200 unit pipeline.
Founded in 1986 in Sanibel Island, FL, Cheeburger was the original better burger concept, featuring big, juicy burgers, as well as hand-dipped milk shakes. Cheeburger is popular with young and old alike.
“Cheeburger is a great acquisition for PRG and allows us to fully leverage the knowledge of my experienced and skilled team,” said Anthony Wedo, Founder and CEO of PRG. “Our goal is to lead the expansion of the Cheeburger brand to over 300 units in the next 3 to 5 years.”
“Tony is a visionary leader who is expanding the brand into new formats,” said Rob Crews, Chief Concept Officer for PRG. “We have already developed and approved a fast-casual prototype that several franchisees have committed to opening within the next 6 months.”
About Premier Restaurant Group
PRG is an expert turnaround organization currently in the frozen treats and better burger segments of the restaurant industry. Headquartered in Wilmington, DE, and founded in 2016, PRG has acquired 2 brands in the last 15 months and is aggressively expanding its current brands and is actively exploring additional brand acquisitions.